Player Retention

Opinion Mods not microtransactions: How to keep players engaged. By Josiah Sapp Players invest a lot of their time and money in games that they believe in. We want the best experience for the investment. Developers and publishers make a living because we spend money on their product and spend time in their creation. It’s a highly competitive market and the tactics are cut throat. If a studio isn’t on top of the gaming trends, they get shut down or reallocated elsewhere. That’s why we get stories like Visceral studios being disbanded and their projects getting canceled. What they were working on, in theory, wasn’t being developed in line with future trends of the marketplace. Studios want their customers to return to their game while spending money on extra content. The avenue in which developers have achieved this retention and spending is through paid DLC and microtransactions to varying degrees of success. It seems, however, that all games are doome...