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Showing posts with the label Microsoft

Player Retention

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Opinion Mods not microtransactions: How to keep players engaged. By Josiah Sapp     Players invest a lot of their time and money in games that they believe in. We want the best experience for the investment. Developers and publishers make a living because we spend money on their product and spend time in their creation. It’s a highly competitive market and the tactics are cut throat. If a studio isn’t on top of the gaming trends, they get shut down or reallocated elsewhere. That’s why we get stories like Visceral studios being disbanded and their projects getting canceled. What they were working on, in theory, wasn’t being developed in line with future trends of the marketplace. Studios want their customers to return to their game while spending money on extra content. The avenue in which developers have achieved this retention and spending is through paid DLC and microtransactions to varying degrees of success. It seems, however, that all games are doome...

Loss of Exclusivity

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Opinion Video game exclusives: A relic of the past that’s losing its value. By Josiah Sapp     In the early nineties, there was a famous dispute between Nintendo and Sega. Nintendo had an iron grip on the gaming industry and Sega wanted to be the ones to rival them first and take them down. This is known as the console wars and it’s effects can still be felt today. During the “wars”, both companies had a champion for their cause. A mascot that would represent them to the masses. Nintendo had the loveable Italian plumber Mario and Sega had the fast paced, edgy Sonic the hedgehog. Both companies screamed from the mountaintops “You can only play this character on our console!” Thus pitting customers against one another forcing them to choose one gaming console or other. This is where exclusivity began and gaming companies are still trying persuade use with the same argument today.  Sony vs. Nintendo vs. Microsoft     The...